The aim of the piece was to create a video to introduce Saman to foreign markets. The client believed it needed to show the people behind the production process, revealing the company’s human side and rural identity
“The work we did with De la Raíz Films places workers and producers at center stage. I think it was a unique experience for them to know that when SAMAN wants to show itself to the world it turns to its people. It was an acknowledgement of the work they do.”
Eng. Raúl Uraga – SAMAN Operations Manager
